You can determine if people use Apple, PC or Android desktop and mobile devices to listen. In the second tab, you also have the option to view performance by device. You can update the data by specific date ranges and load listen count from every episode in your catalog. Again in this report, a listen is counted anytime someone presses play. Broken out by browser and app, the first graph automatically loads the total listens in the last 90 days from the top 10 episodes. Listening methods is the podcast stat that shows from where your audience tunes in. In this article, we explain your podcast analytics, where to access the numbers inside Castos, and how to use the data to grow an audience. Ultimately, the goal is to use your Spotify or Apple podcast analytics to discover new audiences and create more content they’ll love. And with that comes the need to educate podcasters around how the numbers are calculated and where they come from. The world of podcast analytics is still in its infancy.

Understanding the analytics and putting their insights to work is how you make better data-backed decisions. However, having the numbers pulled together into a single dashboard is just a start.

It’s now easier than before to access a full snapshot an episode in one look. To remove manual calculations, Castos and many other podcast hosting platforms, created one dashboard to display your data. Podcasters need to look at the aggregate numbers across every listening platform, from Spotify to Pocket Casts, to get a better view into their performance. The data related to high performing episodes and those around listener demographics all provide powerful insights.īut the decentralization of podcasting poses a problem. Building an audience, increasing number of downloads, and creating a successful podcast all hinge on understanding the numbers. Podcast analytics are the foundation of big growth decisions.

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